University of Louisiana at Lafayette Athletics
Louisiana Athletics, Townsquare Media Extend Partnership
9/1/2023 11:45:00 AM | Athletics
Townsquare Media will serve as the flagship for the Ragin’ Cajuns through 2027-28
LAFAYETTE, La. – Louisiana Athletics and LEARFIELD, the university's exclusive athletic multimedia rights holder, announced a five-year partnership extension with Townsquare Media to serve as the radio flagship through the 2027-28 athletic season.
For the next five season, fans will be able to hear Louisiana football, men's and women's basketball, baseball and softball throughout Acadiana. Beginning Saturday with football's season-opener against Northwestern State, all games on the gridiron will be head on KHXT 107.9 FM and simulcast on THE GOAT 103.3 FM/1420 AM.
Men's basketball will remain on KPEL 96.5 FM while women's basketball can be heard on THE GOAT.
Baseball will air exclusively to KPEL and softball will be broadcast on THE GOAT. Any broadcast conflicts will have a new home on KFTE 105.1 FM.
"We're excited to sign our five-year renewal agreement with the Ragin' Cajuns and Learfield," Townsquare Media Marketing President Pam Begnaud said. "We value our partnership and look forward to the continued success of our Ragin' Cajuns as the flagship and proud supporter of the University for the last 31 years. Geaux Cajuns!"
As part of this renewal, LEARFIELD is investing in all-new broadcast equipment to deliver a best-in-class experience that is clear and reliable. In addition, the Varsity App has been re-engineered to deliver Ragin' Cajuns game action anywhere across the globe.
"We couldn't be more excited to extend our partnership with Townsquare Media," Vice President of Intercollegiate Dr. Bryan Maggard stated. "Throughout our relationship, our fans have been able to listen to our games through a network of stations that allow us to broadcast our championship-level teams simultaneously. With the improved partnership and investment from LEARFIELD in new equipment, I couldn't be more excited to have Townsquare as the radio flagship for Louisiana Athletics."
As part of the overall rights relationship, LEARFIELD manages all aspects of the Ragin' Cajuns radio network. LEARFIELD's Ragin' Cajuns Sports Properties is its Lafayette-based team that works alongside Dr. Maggard and the athletics administration.
Louisiana is one of nearly 130 collegiate institutions, conferences and arenas represented by LEARFIELD. The company's rich history includes over four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Additionally, it titles the LEARFIELD Directors' Cup and offers its partners professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development.
FOLLOW THE RAGIN' CAJUNS
Fans are encouraged to stay engaged with the Ragin' Cajuns by downloading the #GeauxCajuns app. Click here for iOS/Apple platforms and here for Android platforms.
For the next five season, fans will be able to hear Louisiana football, men's and women's basketball, baseball and softball throughout Acadiana. Beginning Saturday with football's season-opener against Northwestern State, all games on the gridiron will be head on KHXT 107.9 FM and simulcast on THE GOAT 103.3 FM/1420 AM.
Men's basketball will remain on KPEL 96.5 FM while women's basketball can be heard on THE GOAT.
Baseball will air exclusively to KPEL and softball will be broadcast on THE GOAT. Any broadcast conflicts will have a new home on KFTE 105.1 FM.
"We're excited to sign our five-year renewal agreement with the Ragin' Cajuns and Learfield," Townsquare Media Marketing President Pam Begnaud said. "We value our partnership and look forward to the continued success of our Ragin' Cajuns as the flagship and proud supporter of the University for the last 31 years. Geaux Cajuns!"
As part of this renewal, LEARFIELD is investing in all-new broadcast equipment to deliver a best-in-class experience that is clear and reliable. In addition, the Varsity App has been re-engineered to deliver Ragin' Cajuns game action anywhere across the globe.
"We couldn't be more excited to extend our partnership with Townsquare Media," Vice President of Intercollegiate Dr. Bryan Maggard stated. "Throughout our relationship, our fans have been able to listen to our games through a network of stations that allow us to broadcast our championship-level teams simultaneously. With the improved partnership and investment from LEARFIELD in new equipment, I couldn't be more excited to have Townsquare as the radio flagship for Louisiana Athletics."
As part of the overall rights relationship, LEARFIELD manages all aspects of the Ragin' Cajuns radio network. LEARFIELD's Ragin' Cajuns Sports Properties is its Lafayette-based team that works alongside Dr. Maggard and the athletics administration.
Louisiana is one of nearly 130 collegiate institutions, conferences and arenas represented by LEARFIELD. The company's rich history includes over four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Additionally, it titles the LEARFIELD Directors' Cup and offers its partners professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development.
FOLLOW THE RAGIN' CAJUNS
Fans are encouraged to stay engaged with the Ragin' Cajuns by downloading the #GeauxCajuns app. Click here for iOS/Apple platforms and here for Android platforms.
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