University of Louisiana at Lafayette Athletics

Let's Geaux!

Tap each strategic priority to learn more about Let's Geaux, Louisiana Athletics' three-year Strategic Plan

OUR VISION: To be a nationally prominent Division I athletics program that promotes a cULture of excellence for our student-athletes, coaches, and staff.

OUR MISSION: To geaux beyond by inspiring elite performance and achieving greatness.

Create an invaluable experience that will inspire all student-athletes to reach their highest levels of academic, athletic, and personal success.

GOAL 1 - ACADEMIC ACHIEVEMENT:
Provide an environment that positions all student-athletes to achieve academic excellence.

OBJECTIVES
  1. Achieve an overall semester GPA of 3.0 or higher.
  2. Achieve a single-year Academic Progress Rate of 985 or higher.
  3. Graduate 100% of all student-athletes who exhaust athletic eligibility.

GOAL 2 - COMPETITIVE SUCCESS:
Position all athletic programs to compete for and win championships.

OBJECTIVES
  1. Attract and retain successful coaches and staff who establish positive relationships, recruit relentlessly, and win championships.
  2. Achieve a Top 3 Sun Belt Conference finish amongst all sport programs.
  3. Annually increase the number of teams participating in NCAA post-season competition.

GOAL 3 - STUDENT-ATHLETE DEVELOPMENT:
Promote a cULture of service and holistic wellness while focusing on personal development and post-graduation success.

OBJECTIVES
  1. Achieve the top finish in the Sun Belt Conference standings in community service.
  2. Develop health-related educational programming and present information to all sport programs every semester.
  3. Implement career development programming for all student-athletes to enhance opportunities for professional success.
Generate the resources necessary to compete for and win championships.

GOAL 1 - BUDGET DEVELOPMENT:
Implement a budget allocation process that fosters a cULture of fiscal responsibility.

OBJECTIVES
  1. Develop an organizational structure within business operations to promote financial stability.
  2. Establish a budget development process that promotes efficiency, transparency, and open communication.
  3. Create dynamic reporting systems that enable budget directors to make fiscally responsible decisions.

GOAL 2 - RESOURCE GENERATION:
Increase and maximize revenue streams while identifying additional resource opportunities.

OBJECTIVES
  1. Increase Annual Fund revenue to $3 million per year by end of fiscal year 2022.
  2. Surpass $2.75 million in annual ticket revenue by the end of fiscal year 2022.
  3. Achieve departmental fundraising goals for the University Capital Campaign as established by the Office of Advancement, the Department of Athletics, and the Ragin’ Cajuns Athletic Foundation.

GOAL 3 - FACILITY ENHANCEMENT:
Create short- and long-term facility plans that outline priorities and costs.

OBJECTIVES
  1. Develop a comprehensive facilities master plan that outlines capital priorities and associated costs over a 10-year period.
  2. Establish a deferred maintenance plan that preserves championship caliber facilities.
  3. Create a furniture, fixture, and equipment replacement plan for all athletic facilities and venues.
Develop an authentic cULture that enhances meaningful connections between Ragin’ Cajuns Athletics, the University, and the community.

GOAL 1 - INTERNAL cULture:
Promote an atmosphere of trust, communication, and inclusion that creates value for all members of the Department of Athletics.

OBJECTIVES
  1. Develop and incorporate engagement opportunities between departmental leadership and staff and student-athletes that foster an environment of authenticity and transparency.
  2. Provide monthly professional development opportunities to student-athletes, coaches, and staff in the areas of compliance, respect, diversity, and inclusion.
  3. Design and implement a long-term staffing and compensation plan to align with institutional and industry standards.

GOAL 2 - BRANDING:
Position the Ragin’ Cajuns as a prominent athletics program and industry leader by advancing the brand locally, regionally, and nationally.

OBJECTIVES
  1. Develop consistent branding amongst all internal and external communications.
  2. Achieve a ranking in the top 65 in earned media mentions and digital media impressions.
  3. Rank in the top 100 nationally in followership of all social media accounts.

GOAL 3 - EXTERNAL ENGAGEMENT:
Broaden base of supporters and create a first-class experience for Cajun Nation.

OBJECTIVES
  1. Utilize a fan satisfaction survey to create a personalized game-day experience that embraces the Louisiana cULture.
  2. Identify and implement customer relationship management tools (CRMs) to better engage and communicate with fans.
  3. Develop new campaigns, programming, and affinity groups to increase fan engagement.