University of Louisiana at Lafayette Athletics
@RaginCajuns and Super 1 Foods Announce New Partnership
7/24/2018 4:51:00 PM | Athletics
Super 1 Foods becomes Official Grocery Store of the Ragin’ Cajuns
LAFAYETTE – Louisiana Athletics and Super 1 Foods, a grocery store chain with 47 locations and 12 throughout the Acadiana Region, have agreed to a new partnership that will bring the Ragin' Cajuns brand into stores and out into the homes of fans and shoppers. Super 1 Foods will serve as the Official Grocery Store of the Ragin' Cajuns.
Showing significant investment in its alliance with Louisiana Athletics, Super 1 Foods' multiple locations will feature Ragin' Cajuns signage and branding throughout each store.
"As we enter a new era in Louisiana Athletics, we're proud to announce the first of many official partnerships," said Brian Bille, General Manager of Ragin' Cajuns Sports Properties. "Securing this relationship with Acadiana's leading grocery store furthers our goal to grow the Ragin' Cajuns brand regionally and statewide. From the very start, we knew that Super 1 Foods was the right partner based on how their organization always emphasizes enhancing their communities from within."
The five-year agreement with Super 1 Foods runs through the 2022-23 season, and will include regular opportunities to support the Ragin' Cajuns with special promotions and events.
"All of us at Super 1 Foods are incredibly excited to enter this partnership with Louisiana Athletics to be the Official Grocery Store of the Ragin' Cajuns," said Brad Brookshire, Charmain and CEO of Super 1 Foods. "Our goal is to offer the very best grocery experience and value anywhere, and it is equally important to us to be actively involved in our communities. We are thrilled to support Louisiana's devoted community of fans, and we look forward to a long and meaningful partnership as the Official Grocery Store of the Ragin' Cajuns."Â
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